Marketing Return Expert

For a project at Nike we are looking for a senior Marketing Return Specialist to join the team.
We are looking for someone to start as soon as possible. It's a temporary role till approximately 3rd of October 2025. You will be responsible for the return of marketing investments across full funnel.

• We’re looking for a relatively senior profile, ideally bringing hands-on experience around these topics from companies which we can relate to (in terms of complexity / size / markets / consumers etc.) and learn from (known to be advanced / forward-thinking in this space).

Objective: Evaluate the holistic return of our media investments across the full funnel, quantifying both short-term (performance marketing) and long-term impact (brand and product marketing), to understand ROI of current mix (FY26). Develop a thought-provoking, ‘clean sheet’ view on potential future media mix (FY27 and beyond), leveraging FY26 ROI and taking inspiration from external benchmarks (from industry and beyond), and use cases.

Duties:
• Evaluate FY26 media investment performance across the full funnel - establish clear KPI’s to quantify short-term (performance) and longer-term, (brand/product) impact. Identify key ROI drivers, define the leading and lagging KPIs that matter most and set guardrails to monitor effectiveness and signal when intervention is needed
• Benchmark Nike’s performance against best in class - identify where Nike is ahead or behind, by learning from external leaders and comparing FY26 performance (incl. A/B testing)
• Develop a data-backed media mix strategy for FY27 and beyond - translate performance insights from FY26 and external learnings into an unconstrained/clean-sheet recommendation, to drive growth for the Brand.

You will work at the Nike European Headquarters in Hilversum. It is a dynamic, energizing place to work that reflects the values and spirit of the brand. Your colleagues come from all over the world, the team is diverse.

Nike maintains a hybrid working model, 3 days in the office, 2 days from home.

• Access to the gym facilities on campus
• Commuting allowance of € 0,23 per km with a maximum of € 23,- a day
• € 5,- of work from home allowance on the days you work from home
• 25 vacation days if you work 40 hours per week a full year
• Diverse team

Are you interested in this challenging job? Then respond via the button and add a recent CV and short motivation to your application.

Esmée Buitenhuis en Loïs Eikens

Senior intercedent

Vragen over deze vacature of functie? Aarzel niet om ze aan mij te stellen.

This is how applying for a job is done via Randstad. Find out how we can help you find a job.