Senior Brand Marketing Specialist

Join Nike as the Brand Marketing Specialist (Inspire & Sport), where you'll play a vital role in shaping and executing brand initiatives within the Inspire & Sport segment. In this role, you'll help craft compelling brand plans that are anchored in culture and resonate with our audience, leveraging consumer insights to foster deeper connections and drive engagement. We're searching for a proactive team player who thrives on collaboration, enjoys building strong relationships, and is ready to bring fresh perspectives to the table. If you're eager to make an impact and grow in a dynamic environment, this opportunity is for you!

You will work for the brand Converse. We are looking for someone to start as soon as possible. It is a temporary role till the 1st of January 2026 for 40 hours a week.

If You Get People, You’re Our People
Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.
Are you a passionate and hardworking marketeer with an affiliation to youth culture, progress, innovation and style? If so then we here at Converse might be your perfect match!

What you bring:

• 5+ years of work experience in a Marketing/Culture/Project Specialist role either in-agency or in-house;
• Understanding of Converse Ecosystem, trends and consumer behaviour;
• Understanding of the marketplace partners and ability to connect with them through a cultural lens;
• Experience working with youth culture and fashion;
• Project management experience;
• Strong Keynote and presentation building skills.

Core accountabilities:

• Seasonal planning: Support the development of the WE Converse multi-season Brand Concept, Seasonal Narrative;
• Defining brand moments for the Inspire segment that connect and engage with our target audience;
• Brand plan execution: Own the Inspire and Sports plan end to end, partnering with key City teams and other Brand functions to land the plans in market;
• Relationship management: Develop deep relationships with key stakeholders both internally and externally to understand the business, create opportunities and drive collective vision;
• Consumer insights: On the pulse of Youth Culture, the Western Europe retail marketplace & the Converse business, identifying opportunities for the brand within the Inspire segment;
• Budget management: Manage the marketing budget for your plans to ensuring you track the forecast;
• Reporting: Communicate successes and share learnings to further enhance the performance of Nike's Brand plans.

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

NIKE EHQ is based on an inspiring campus in Hilversum. A dynamic, energizing place to work that reflects the values and spirit of the brand. Colleagues from all over the world and located in and amongst numerous parks, cycling lanes and running tracks. Nike maintains a hybrid working model, 3 days in the office, 2 days from home.

• Access to the gym facilities on campus;
• Commuting allowance of € 0,23 per km;
• 25 vacation days if you work 40 hours per week a full year;
• Diverse team;
• Work from home allowance of €5 per day on days you are working from home;
• 8.33% holiday allowance.

Kun jij je helemaal vinden in deze vacature? Solliciteer dan en stuur je motivatie en cv naar ons op!

Esmée Buitenhuis en Lois Eikens

Intercedent

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