We are seeking a senior Strategic MarCom Consultant to optimize our venture’s marketing communication frameworks. The objective of this assignment is to design and implement a modern, high-efficiency "playbook" for campaign development, with a heavy emphasis on integrating AI-driven workflows and agile creative testing.
As an external subject matter expert, you will provide the strategic blueprint for how we create, test, and scale breakthrough consumer-centric campaigns.
You will be responsible for the independent delivery of the following milestones:
- The MarCom Excellence Playbook: A comprehensive framework defining briefing standards, creative review protocols, and modular production models.
- AI Marketing Roadmap: Implementation and documentation of AI-enabled tools (e.g., automated asset generation, copy testing, and dynamic content tools) to improve speed-to-market.
- Creative Performance Framework: Design of a "test-and-learn" methodology for creative optimization, including influencer/UGC integration.
- Agency Ecosystem Audit: A strategic evaluation of existing creative and production partnerships, resulting in a recommendation for a more flexible, cost-efficient vendor model.
- Strategic Advisory: Providing high-impact expert guidance on brand storytelling and message architecture for key campaign milestones.
Functie-eisen
- Extensive Seniority: Proven track record (12+ years) in MarCom strategy, creative direction, or integrated brand management.
- AI Fluency: Demonstrated experience implementing AI tools in a creative/marketing environment.
- Strategic Influence: Ability to advise senior stakeholders and coach internal teams on creative craft without direct hierarchical authority.
- Entrepreneurial Mindset: You operate as a business-to-business partner, managing your own methods, tools, and time to achieve the agreed-upon results.
Arbeidsvoorwaarden
- Period: asap - 30th June 2026
- Hours: 40 per week
- Grade: 70 - € 6.000 á € 7.250 per month (based at 40 hours per week)
- Location: Amsterdam
Uiteraard staat deze vacature open voor iedereen die zich hierin herkent.
contact
Alwin Schumacher
alwin.schumacher@randstadprofessional.nl
06-50822954
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