Lead Martketing (for Nike)

Are you a passionate marketeer with a pioneering mindset and a proven track record in retail? Join Nike's CEMEA (Central Europe, Middle East, and Africa) marketing team! CEMEA spans over 85 countries and reaches 1.7 billion diverse, youthful consumers across iconic sports and cultural landscapes.

You will bring:
- Education & experience: Bachelor’s degree with a minimum of 5 years experience.
- Retail expertise: Solid background in retail marketing, multi-brand retail campaigns, and driving strategic vision across complex regions.

• Self-starter with a pioneering, growth-oriented mindset who thrives in dynamic environments.
• Strong stakeholder management and communication skills.
• Ability to manage complexity, set priorities, and keep a laser focus on the consumer.
• Authentic, innovative, and dedicated to executional excellence.

In this role, you will play a key part in driving integrated retail marketing campaigns across Nike's entire CEMEA retail marketplace (Nike Direct and Wholesale, with a strong focus on Distributors). You will shape systems, manage seasonal budgets, lead category projects, and ensure that every retail touchpoint reflects Nike's standards and priorities.

• Retail marketing offense: Expand, tailor, and adapt Global strategies to lead Geo-originated priorities across NSO, NSP, Marketplace Partners, and Distributors.
• Campaign & project leadership: Manage seasonal briefs, leading/supporting stories, retail programming, EKIN activations, and Window & In-Store Zone (IZ) strategies.
• Operations & budget management: Manage project timelines, category assets, and seasonal execution budgets. Optimize processes, tools, and systems to maximize productivity, accountability, and ROI.
• Cross-functional collaboration: Partner closely with Merchandising, Sales, Supply Chain, Stores, Account Marketing, and external vendors/agencies to ensure executional excellence.
• Content & asset distribution: Ensure efficient sharing of category content from Global/Geo teams down to territory marketing organizations.

You will be based at Nike's inspiring European Headquarters (EHQ) in Hilversum, a dynamic campus that reflects the values of the brand. Nike offers a hybrid working model (3 days in the office, 2 days from home).

• Access to the gym facilities on campus.
• Commuting allowance of € 0,23 per km.
• 24 vacation days if you work 40 hours per week a full year.
• Diverse team.
• Work from home allowance of €5 per day on days you are working from home.
• 8% holiday allowance.

Does this vacancy seem like a perfect match for you? Then apply and send us your motivation and resume!

Tessa

intercedent

Questions about this vacancy or position? Please feel free to call or email us!

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