- 10 november 2018
- vacaturenummer: 9060005
Do you want to drive effective digital marketing in a high-tech service environment?
Wanted: ambitious, innovative and seasoned digital marketer.
Pleased to meet you!
We are Philips Innovation Services. We are an innovation service provider. We want our customers to be successful in delivering their innovations to the market, where they can matter to their customers and society as a whole. Our mission is simple: to accelerate our customers’ innovation. Inside and outside Philips, from start-up to multinational.
Being globally active with almost 1,000 specialized experts and 10,000 m2 of high-tech infrastructure, we can accelerate innovation with development, realization and consultancy. See more at: www.innovationservices.philips.com
- Responsible for formulating & implementing an end-to-end effective digital approach for (depending on the project/program): proposition, segment/key account and/or one of our key areas of expertise. You have the opportunity to develop your digital skill set together with a broader marketing view. The formulation & implementation include:
- Defining a clear story on positioning & concept (see first step in Be Heard | Be Found);
- Total planning & coordination for all stakeholders. In your role you will be in regular contact with representatives of the various sales teams, technical departments and suppliers.
- The design, development, delivery of activities & content along the marketing funnel (in cooperation with an agency with designers and copywriters – all depending on your own ambitions to develop these skills yourself).
- Rolling out is focused on our organization telling the same, consistent story
- Show online effectiveness via metrics – drive continuous improvement. You will be responsible for reporting results to various stakeholders within our organization.
- Sharing your great digital knowledge with the team and total PInS organization in order to professionalize our digital activities and presence. We expect you to come up with out-of-the-box, new and refreshing ideas to drive learning and continuous improvement. This year, we have projects on persona based marketing, marketing automation, and customer experience – where you will be highly involved in both creating campaigns and executing flows with our implementation partner. What will be on our agenda for the next coming years? That’s a question for you to answer!
We are looking for:
- 10-year experience with B2B Digital Marketing in technical (service) industry
- Ability create alignment on a strategic level;
- Execute the strategy with a hands-on, “can do” mentality
- Proven experience with various digital marketing tools
- Marketing automation experience is a big plus
- High-tech and innovation affinity
- Experienced with effective outsourcing of various tasks to suppliers
- Experience within Philips is a plus
- University degree; marketing major is a plus
- Pro-active, curious, open, creative
- Analytically strong
- Ability to formulate goals & strategies
- Good, convincing communicator
- Strong drive for results, flexible in execution
- Team player
- Business English (verbal and written)
- A person who want to make a difference and is up for a challenge!
Philips is Holland’s favorite employer. If you like innovation, this is the place to be.
This position allows you to work:
- in a high energy, professional, digital marketing team
- with coolest digital tools (eg SF Pardot) & methods (eg persona’s)
- at the smartest square kilometer in Europe: The High Tech Campus in Eindhoven.
Period: 2/1/2019 - 15/7/2019
Hours: 32 hours (36 possible)
The Marketing & Digital team
The (high energy!) Marketing & Digital (M&D) team of Philips Innovation Services consists of 5 colleagues. About three years ago, we developed a new vision called “Be Heard | Be Found”. A successful vision, fitting our fast changing world, consisting of 3 simple steps:
1) Develop strong propositions, in line with our positioning
2) Be Heard: stimulate & guard the consistent use throughout the total organization (on & offline)
3) Be Found: optimize the online performance to increase reach, awareness and to generate leads.
Due to its success, the M&D team is increasingly challenged to contribute to various operational and strategic initiatives. Our – mainly technical driven – colleagues are more and more convinced of our added value and ask for more support. A perfect opportunity to bring in your energy, ambition and expertise as a digital professional!
So, make us wiser with your experience, have fun, learn new skills and help drive success!
Voor meer informatie neem je contact op met Jesse Kuiper via telefoonnummer 06-13283947
Werken voor Yacht
Yacht is dé organisatie van en voor professionals. Wij verbinden professionals en organisaties die het verschil willen maken. Ons doel is optimaal resultaat: jou als professional uitdagend werk bieden waarmee jij de organisaties van onze opdrachtgevers blijvend verbetert. Behoor jij tot de beste professionals in jouw vak? Wil je samen met vakgenoten het verschil maken bij toonaangevende organisaties? Dan willen we jou graag leren kennen.
Uiteraard staat deze vacature open voor zowel mannen als vrouwen.
Deze vacature wordt via YACHT aangeboden. Het solliciteren en verdere contact verloopt via YACHT.